Over the past 40 years, BRITA has evolved into a global player in the field of drinking water filtration. By focussing on research and development, the company provides high-quality products that are at the cutting edge of technological progress. Numerous domestic and internationally protected patents and patent applications enable BRITA to maintain its head start in the area of innovation for the future, too. BRITA has won several international design awards for its innovative products. To ensure that the high quality of BRITA products is maintained, both internal and external tests are continually carried out on products and components.
Leadership in technology and quality Consistent expansion and adaptation of its product range have enabled BRITA to gain and maintain leadership in technology and quality. BRITA is constantly looking for new ways to use its water filtration technology. Apart from developing cartridges for the most common applications - gravity-driven, pump-through and pressurized technology - the company is constantly expanding its range of both domestic and professional products. Additionally, partner companies integrate BRITA cartridges into their domestic appliances, including kettles, espresso and coffee machines, water dispensers, under-sink installations and in future fridges, as well. For professional use, BRITA produces water filter systems and cartridges for coffee machines, vending machines, steamers and dishwashers. The possibilities are endless, and BRITA is committed to tapping into them in the future, too.
A history of innovation
1966 Establishment of BRITA and production of filters for the demineralization of water (AquaDeMat) aimed at service industry and the commercial sector
1970 BRITA invents the jug water filter for domestic use
1980 First water filter for professional use
1984 Introduction of the standard exchange filter cartridge
1998 Introduction of MEMO, the electronic cartridge change indicator
2001 Introduction of the BRITA Acclario, an electric kettle with integrated cartridge
2004 Launch of two new professional water filter systems with the unique 4-Step Filtration, constant by-pass and an interchangeable cartridge principle: the AquaQuell PURITY product line and the AquaQuell 1.5
2004 Introduction of the BRITA Integrated Solutions concept (partnerships with national and international manufacturers of domestic appliances who integrate a BRITA cartridge into their products)
2005 Introduction of Maxtra, the new generation of filter cartridges, featuring MAXTRA 4-Step Filtration and MAXTRA FlowControl
2005 Introduction of Elemaris, a jug water filter with automatic pour-through lid, enabling the jug to be filled with one hand
2006 Introduction of INTENZA and Aqua Aroma Crema (for professional use), the innovative pump-through filter cartridges for espresso and coffee machines
2006 BRITA Professional adds a unique service concept including:
the possibility of telemetry technology for its AquaQuell PURITY water filter systems
an attractive leasing concept for AquaQuell PURITY filter systems
2006 Introduction of a filter cartridge that is integrated directly into taps (in cooperation with UK company Pegler)
Substainability We take environmental and social responsibility for the future of our company and our employees: sustainability.
Technological leadership BRITA ensures its worldwide leadership through permanent research and development: technological leadership.
