Cloer is an international manufacturer of small domestic appliances based in Arnsberg, Germany. The family company was founded in 1898 and started to produce electric domestic appliances in the 1930s. Cloer is the first small electrical appliance manufacturer to offer a filter coffee machine with an integrated new generation BRITA water filter cartridge: BRITA MAXTRA. Thanks to the new BRITA MAXTRA, you always have optimum water to make your coffee so that you can enjoy it with a full flavour and aroma!

The distinctive column structure and high-quality materials give the Cloer filter coffee machine a look of its own. The combination of matt stainless steel and black components give the jug, filter housing and water tank a sophisticated exterior.

The Cloer filter coffee machine is available in the following countries:
From Sept. 2005: Germany
From Oct 2005: Belgium, Netherlands.
Other countries will soon be added.

This is what BRITA MAXTRA does in the Cloer filter coffee machines
Water is not only the basic substance of all life, it is also vital for great coffee. Unfortunately, in spite of strict controls water can be impaired by chlorine, limescale and heavy metals. Problems that conventional coffee machines cannot control. To ensure that your coffee is a treat for all the senses, the Cloer coffee machine is equipped with BRITA MAXTRA. The result: The coffee aromas can develop better through being made with BRITA filtered water; your coffee has an improved taste. And almost as a side effect, your Cloer coffee machine is protected against annoying and damaging limescale build-up. Look forward to the best coffee every day, brewed with soft, BRITA filtered water. See and taste the difference in your coffee.

Limescale-reduced water - good for your appliance
BRITA filtered, low-limescale water is also of benefit to your coffee machine. Limescale deposits are reduced; and your coffee machine lasts longer

Cloer coffee machine product website