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The BRITA philosophy
For almost 40 years BRITA has been involved in the optimization of water and has devoted itself to the future of this essential resource.
At the beginning of 1999, the second generation of the family took over the management of the company. At almost the same time as this change of generation, BRITA also redefined its corporate philosophy. The new corporate identity should help to further develop the brands consistently, despite national differences.
As international market leader in the product category of water filter jugs we focus on our philosophy: "Be No. 1 in the sector of water optimization at the point of use."
We have the vision: "A BRITA product in every household."
Daily dealings are therefore characterized by our principles:
Management is synonymous with setting an example.
Clearly defined and attainable objectives produce latitude.
We understand each other.
Globalism is our opportunity and future.
We offer encouragement and challenges to our employees.
We assess and reward performance.
Lifelong learning.
Substainability We take environmental and social responsibility for the future of our company and our employees: sustainability.
Technological leadership BRITA ensures its worldwide leadership through permanent research and development: technological leadership.
